The Phoenix Team from the Bandung Institute of Technology (ITB) shows the 2019 International Finals Brandstorm trophy

Indonesia again showed its superiority in world-caliber competition. This time comes from the 2019 L ‘Oreal Brandstorm International Finals competition, where Indonesia is represented by students from the Faculty of Electrical and Information Engineering, Bandung Institute of Technology (ITB). Those who named the group under the name Phoenix Team consisting of Albert Sahala Theodore, Johan Poernomo, and Rifda Annelies Az Zahra managed to emerge as global winners of this year’s L’oreal Brandstorm Challenge in Paris.

The Phoenix team was considered a jury capable of creating a breakthrough in skin nurses using digital technology to answer the challenges of this year’s brandstorm, namely “Inventing the future of skincare experience for health-conscious consumers”.

The innovative work was named EzBand which is a bracelet connected with a series of sensors to detect and analyze the symptoms of eczema skin disease.

L’Oréal Indonesia’s President Director Umesh Phadke revealed that this achievement was a very proud moment not only for L’Oréal, but also for Indonesia.

Also Read: Indonesian Lifter Adolescents set a World Record at the 2019 Youth Lifting World Championship

“The victory of the Phoenix Team is proof that Indonesia can print world class leaders, and Indonesia has great potential to be a leader in the field of research and innovation on an international scale,” he said in an official statement on Friday (05/31/2019).

The Phoenix team successfully lined up with 5 other countries to present their ideas in the final after winning the session idea pitching against 53 other semi-finalists. The team consists of Albert Sahala, Rifda Annelies Az Zahra, and Johan Poernomo.

Besides getting this prestigious award, the team also had the opportunity to take part in a three-month internship program at Station F, the world’s largest start-up incubator located in Paris and also a L’Oreal partner.

“We are very happy and proud to have been given the opportunity to represent Indonesia’s name on the final stage of Brandstorm. Our participation in L’Oréal Brandstorm is a very valuable opportunity that not only adds to our knowledge, but also expands our connections with friends from 53 other countries. Moreover, we were given the opportunity to realize our ideas at Station F, “said Albert Sahala, one of the representatives from the Phoenix Team.

L’Oreal Brandstorm is one of the biggest innovation competitions in the world for students. The competition which began 27 years ago has attracted more than 34,000 participants from various countries every year.


Leave a Reply