The proud news now comes at the largest exhibition event in northern America, New York Now (NYNOW) 2019, in New York City. NYNOW is the largest trade and craft exhibition in North America which this year was attended by thousands of brands and products from all over the world including Indonesia. Indonesia participated in this exhibition and five Indonesian SME products were selected as finalists of the Best New Product, a superior handicraft product from the Merapi Lounge Chair furniture and won this prestigious award.
The Merapi Lounge Chair included in NYNOW 2019 is the work of Djalin, a small and medium-sized business (UKM) of natural and synthetic rattan furniture from Bandung led by Dimas Wibisono and Sita Fitriana. They claimed, the inspiration for this work came from the spiritual harmony of the Yogyakarta palace with its people.
The harmony that was born from cultural richness and ancestral heritage, was then translated into products that combined humans and the natural environment through the design of the Merapi Lounge Chair. Djalin assembles the leadership of the Yogyakarta palace that combines people and their natural environment through contemporary lounge chair products with wooden frames and natural rattan weaves.
Achieving the Best New Product is the second time for Indonesia. Last year, Indonesia won the Best New Product category with indigo batik products created by Javanese Batik Gallery craftsmen from Yogyakarta.
This proves that Indonesian handicraft products are popular in the US and have great potential for US and global craft market penetration. In addition, Indonesia in the last two years was a finalist in the category of environmentally friendly products.
Acting Consul General of the Republic of Indonesia in New York Yohannes Jatmiko said Indonesia’s participation in NYNOW through a long training, curation and preparation process for six months from February 2019 involving US consultants and various SME / craftsman development agencies in Indonesia.
The aim is to strengthen the readiness of Indonesian SMEs so that they are able to compete with products from other countries in the US market. “The home decor market in the US is very large and promising for Indonesian craftsmen and SMEs,” he said through a written statement, Thursday (08/15/2019).
He added, the target which was continuously strengthened through the exhibition which was attended by more than 25,000 buyers was branding and increasing purchases of Indonesian products by international buyers in the world’s largest craft market.
The participation of Djalin and other SMEs at the 2019 NYNOW event was supported by the Creative Economy Agency (Bekraf) and was part of the “Indonesian Pavilion” entity which this year brought 18 craft companies from various regions in Indonesia.
This activity was also supported by the Indonesian Consulate General in New York, Bank Indonesia, BRI and the Provincial Government of DKI Jakarta.