As an agrarian country and bypassed by the equator, Indonesia is blessed with abundant natural resources and extremely fertile land. This can enable Indonesia to have natural products that can become export commodities in order to improve domestic economic growth. One of Indonesia’s leading export commodities is tea.
Indonesia recorded the export of Indonesian tea to the world in 2017 amounted to 117.96 million US dollars or an increase of 1.04 percent compared to 2016 which amounted to 116.75 million US dollars. Data from the Ministry of Trade shows that tea industry in Indonesia is still potential to grow due to the trend of world consumption patterns, especially the upper middle class, rising with the improvement of global economic growth.
The quality of Indonesian tea is also proven in the international contest at the International Gourmet Tea Competition “Teas of the World” AVPA-Paris 2018 for the black tea category in Paris, France.
This event is a special competition for the best tea producers held by the Agency for the Valorization of Agricultural Products (AVPA). The award was given directly by AVPA President Philippe Juglar to PT Bukitsari with Bankitwangi brand product through Suryo Tutuko, from InterAromat BV as the main distributor and European representative in Paris, France, on Tuesday (10/7/2018).
Director of Export Product Development of the Ministry of Trade Ari Satria through a written statement received in Jakarta, Tuesday (17/7/2018), said that in the event, tea products are included divided by nine categories, namely green tea, white tea, oolong clear, darjeelin, oolong moyen, oriental beauty oolong, oolong dark, black tea and no category.
“We appreciate this achievement and the Ministry of Trade continues to diversify the Indonesian tea products to be more value-added and competitive to strengthen the export market of tea commodities, especially in Europe,” Ari said.
The international event competed for 53 awards followed by 113 tea products from 15 countries. The competition is a special competition for the best tea producers.
The award recipient is PT Bukitsari with Bankitwangi brand product through Suryo Tutuko, from InterAromat BV as the main distributor and European representative in Paris, France.
Ari explained that the participation of Indonesian tea products in this competition started from a seminar entitled Export Product Clinic “Export Opportunity of Tea Products to Abroad” held in Bandung, West Java on March 28, 2018 ago.
France is the fifth largest tea importer in Europe. Based on Trademap data of 2017, the French import value for tea products with or without taste variant with HS 0902 code, reaching 168.37 million US dollars.
A total of 25 percent of the value is the demand for premium tea or tea of origin, while the rest is demand in the form of tea bags purchased at the supermarket.